Can we name competitors on our own website?

Yes. We describe each competitor only from what it publishes itself, link to those pages, and say plainly which kind of team each tool suits. Your team approves every claim about your own product.

Why compare against one competitor at a time?

A roundup of ten tools gives the reader, and AI tools like ChatGPT that read it, ten names to choose from. A page that compares you with one competitor keeps the choice to two, and you set out the comparison. For buyers already leaving a competitor, we write an alternatives page that names a few options with yours first.

Which competitors should we start with?

The three your sales team hears about most on calls. We add more as new names come up in deals.

How do you keep the pages accurate?

Once a month we check each competitor’s pricing page and docs against what our page says, update anything that changed, and show the date of the last check on the page.

What do comparison pages cost?

They are part of our SaaS SEO work at $675 a month, month to month. A new website from us includes comparison pages at launch, as part of the $6,000 build.

Comparison pages for B2B SaaS.

We write the pages buyers read while they compare tools, and keep every fact current.

Get a quote

$675a monthPart of SaaS SEO
$6,000one timeNew website, comparison pages included

Sound familiar?

Most software teams we talk to are dealing with at least one of these.

01
Buyers compare you on someone else’s page
Someone close to choosing searches for your product against a competitor, or for alternatives to it. Review sites and competitors answer those searches, and your product is described by everyone except you.
How we fix it. We write a page for each competitor your sales team hears about, so the comparison buyers find includes your own explanation.
Search: “alternatives to your product”
1. Review siteThe 10 best alternatives to your product
2. CompetitorWhy teams switch to us
3. Review siteYour product vs. a competitor
4. Your websiteYour product vs. the competitor, in your wordsWhat we add
A search for alternatives to your product, before and after.
02
A ten-tool roundup hands readers a menu
Many software blogs publish a list of the ten best tools, with their own product somewhere on it. Readers, and AI tools like ChatGPT that read these lists, get ten names to choose from and no reason to pick yours.
How we fix it. We write head-to-head pages that compare you with one competitor, and alternatives pages that put your product first among a few.
“The 10 best reporting tools”
Ten names for the reader to choose from, and yours is one of them.
“Your product vs. Competitor A”
One comparison, with the facts side by side and your product explained in your words.
A ten-tool roundup on your blog, and a page that compares you with one competitor.
03
Comparison pages go out of date
Competitors change their prices and add features. A page written last year quotes an old price, and a buyer who spots it stops trusting the rest of the page.
How we fix it. Each month we check every page against the competitor’s own pricing page and docs, update what changed, and show the date of the check.
Written last year
- Their price: $49 a month
- Their integrations: 12
- Updated: no date
After our monthly check
- Their price: $59 a month, from their pricing page
- Their integrations: 18, from their docs
- Updated: this month
A comparison page left alone for a year, and the same page after a monthly check.

How we write each comparison page

01
We start with your sales team
The competitors buyers mention on calls, and the questions they ask about them.
02
We read the competitor’s own pages
Pricing, docs, and changelog, so every fact about them comes from them and is linked.
03
We write the comparison
A side-by-side table on price, setup, integrations, and the kind of team each tool suits.
04
You approve it
Your team checks every claim about your product before the page goes live.
05
We keep it current
A monthly check against each competitor’s site, with the date shown on the page.

What it costs

SaaS SEO

$675 a month

New comparison and alternatives pages each month, written with your team, checked against each competitor monthly, and reported in demos and trials. Month to month.

See what is included

Website

$6,000 one time

A new marketing site with pricing and comparison pages included at launch, and the full source code in your name.

See what is included

Comparison pages are also what AI tools read when buyers ask them for a shortlist. Our page on getting your SaaS named in ChatGPT covers the rest of that work.

Questions about comparison pages

Can we name competitors on our own website?: Yes. We describe each competitor only from what it publishes itself, link to those pages, and say plainly which kind of team each tool suits. Your team approves every claim about your own product.
Why compare against one competitor at a time?: A roundup of ten tools gives the reader, and AI tools like ChatGPT that read it, ten names to choose from. A page that compares you with one competitor keeps the choice to two, and you set out the comparison. For buyers already leaving a competitor, we write an alternatives page that names a few options with yours first.
Which competitors should we start with?: The three your sales team hears about most on calls. We add more as new names come up in deals.
How do you keep the pages accurate?: Once a month we check each competitor’s pricing page and docs against what our page says, update anything that changed, and show the date of the last check on the page.
What do comparison pages cost?: They are part of our SaaS SEO work at $675 a month, month to month. A new website from us includes comparison pages at launch, as part of the $6,000 build.

Get a fixed quote for comparison pages.

Send us your website and the three competitors your sales team hears about most. We will reply with the pages we would write first and a fixed monthly price.