Marketing for SaaS startups.
We build your website first, at a fixed price, and add the rest as it pays back.
- $6,000one timeFor the complete website
- $0a monthRequired after launch
Sound familiar?
Most software teams we talk to are dealing with at least one of these.
01
The website was written for investors
The first site went up for the fundraise, so it talks about the vision and the market. A buyer who lands on it still cannot tell who the product is for, what it does, or what it costs.
How we fix it. We rewrite the site for the buyer: who it is for, the job it does, what it replaces, and the price, on the first screen.
Your homepage says
- “The all-in-one platform”
- “Built for modern teams”
- “Work smarter, not harder”
A buyer needs to know
- Who it is for
- What it does
- What it replaces
- What it costs
- What it connects to
What many software homepages say, and what a buyer needs to find. 02
The founder is the whole marketing team
Marketing happens between sales calls and product work, so the website goes months without an update and the founder’s LinkedIn goes quiet.
How we fix it. We write the pages and the posts, and the founder spends one short sitting a week approving them.
Writing your own posts
Hours a week, squeezed between sales calls, so the posts stop.
Approving our drafts
One short sitting a week to read, adjust, and approve.
Where a founder’s LinkedIn time goes, before and after. 03
Spending starts before anything is ready
It is easy to sign up for SEO, ads, and content all at once. Until the website explains the product, that spend sends people to a page that cannot answer their first question.
How we fix it. We start with the website at a fixed price, then add SEO or LinkedIn month to month, one at a time, as each one pays back.
Signed in month one
A twelve-month retainer for SEO, ads, and content, before the website explains the product.
Added as it pays back
The website first, at a fixed price. Then SEO or LinkedIn, month to month, once there is a page worth sending people to.
Spending on marketing before you know what works, and spending as it pays back.
What to do first, in order
01
A website that says what you do
$6,000, once: every page written, a short demo or trial form, and the code in your name.
02
Pages for the tools buyers compare you with
Comparison pages for the competitors you meet in deals, included in the website build.
03
One channel, month to month
SEO at $675 a month, social media at $1,900, or outbound at $4,500, whichever reaches your buyers.
04
The next channel when the first pays back
Each service stops whenever you like, so nothing runs longer than it earns.
What it costs
Website
$6,000 one time
The complete marketing site, written from your deck and product, with the demo form, the AI assistant, and the full source code.
See what is included
SEO
$675 a month
Comparison, alternatives, and use-case pages each month, and a monthly check of whether ChatGPT names you.
See what is included
Social media
$1,900 a month
Three posts a week across the founder’s LinkedIn, the company page, X, and YouTube, approved by the founder.
See what is included
Outbound
$4,500 a month
Cold email and LinkedIn outreach, with meetings booked onto your calendar. Month to month, no setup fee.
See what is included
Every price is on our pricing page, and our page on what a SaaS website costs sets ours against the wider market.
Questions startups ask us
- What should a seed-stage SaaS spend on marketing first?
- A website that says plainly who the product is for, what it does, and what it costs, with a short demo or trial form. Search, social media, and outbound emails all send people to that site, so it comes first.
- Can we start with only the website?
- Yes. The website is a fixed $6,000, and nothing monthly is required afterwards. SEO, social media, and outbound are there to add when you are ready, month to month.
- Can you work from our pitch deck?
- Yes. The deck, a short call, and access to the product or a demo account are enough for us to write every page. One person on your side approves what we write.
- Should the founder post on LinkedIn?
- Yes, if the founder can approve a few posts a week. We draft three posts a week across the founder’s profile and the company page for $1,900 a month, and the founder approves each one.
Get a fixed quote for your first website.
Send us your pitch deck or website and a line about who buys from you. We will reply with the pages we would write and a fixed price.