SaaS website design.
A marketing site that explains your product in plain words and makes the next step easy.
- $6,000one timeFor the complete website
- $0a monthHosting fee after launch
- $270per pageFor new pages after launch
Sound familiar?
Most software teams we talk to are dealing with at least one of these.
01
Visitors can’t tell what your product does
The homepage was written to sound impressive, so it says a lot without saying much. A buyer has to click through three pages to learn who the product is for and what it replaces.
How we fix it. We write the homepage and every key page in plain words, starting with the question a buyer arrives with.
Your homepage says
- “The all-in-one platform”
- “Built for modern teams”
- “Work smarter, not harder”
A buyer needs to know
- Who it is for
- What it does
- What it replaces
- What it costs
- What it connects to
What many software homepages say, and what a buyer needs to find. 02
Your website is behind your product
You have shipped integrations, passed a security review, and found new use cases, but the website still shows last year’s product. Buyers who need those things never learn you have them.
How we fix it. We give each use case, integration, and security topic its own page, so buyers and search engines can find it.
Your product today
- Use cases
- Integrations
- Pricing
- Security
- Comparisons
- Customer results
Your website
- Use cases
- Integrations not on the site
- Pricing
- Security not on the site
- Comparisons not on the site
- Customer results not on the site
What the product does today, against what the website shows. 03
The demo form asks for too much
Nine fields, a phone number, and “how did you hear about us” stand between a curious buyer and your sales team. Many of them close the tab.
How we fix it. We build a short demo or trial form that asks only what sales needs, and sends it straight to them.
Demo form today: 9 fields
- First name
- Last name
- Work email
- Phone
- Company
- Job title
- Company size
- Country
- How did you hear about us?
Demo form we build: 3 fields
Work emailyou@company.com
Team size11 to 50
What you want to seeReporting
Goes straight to your sales team
A demo form that asks for everything, and one that asks for what sales needs. 04
Someone else holds your website
An old agency, a contractor, or the product team controls the site. Every change waits on someone who has other priorities.
How we fix it. We build the marketing site on its own and hand over the code, the hosting, and every account in your company’s name.
Today After handover Domain Old agency Your company Hosting Old agency Your company Website code Old agency Your company Analytics Old agency Your company Search Console Old agency Your company Who holds each part of the website, before and after we hand it over.
What your new website includes
Everything below is part of the $6,000 build.
01
A homepage that says what you do
Who it is for, what it does, what it replaces, and what it costs, on the first screen.
02
A page for each use case and integration
Written for the buyer who searches for that exact job or tool.
03
Pricing and comparison pages
Clear plans, and your product next to the alternatives, in your own words.
04
A short form and an assistant
A demo or trial form with few fields, and an assistant that answers from your pages and docs.
What it costs
SaaS marketing website
$6,000 one time
Design, build, every page written, the demo form, the AI assistant, a lead sheet you keep, analytics, and the full source code, with hosting in your company’s name. No monthly fee to us.
Website audit and plan
$675 one time
A written review of your current site and a page plan with a fixed quote. The full fee is credited against a website you commission within 90 days.
Once the site is live, SEO brings more of the right buyers to it, and LinkedIn and content keeps them hearing from you. Already have a site? See SaaS website redesign, or what a SaaS website costs across the market.
Questions about SaaS websites
- What does the $6,000 website include?
- Design and build, a homepage and a page for each use case, feature group, and integration, pricing and comparison pages, a short demo or trial form, an AI assistant that answers from your pages and docs, a lead sheet you keep, analytics and conversion tracking, and the full source code with hosting in your name.
- Do we need to keep the marketing site separate from the product?
- We recommend it. When the marketing site lives on its own, a new page or headline does not wait for a product release, and the site stays fast for visitors.
- Can we add pages after launch?
- Yes. Each new page, written and built, costs $270. Many teams add a comparison or integration page whenever a new one matters to sales.
- Do we own the website when it is done?
- Yes. The code, the hosting, the domain, and every account sit in your company’s name from the first day. If you ever want to work with someone else, everything goes with you.
Get a fixed quote for your website.
Send us your website address and a few lines about what you sell. We will reply with the scope, a fixed price, and a launch date.