SaaS social media marketing.
We keep your founder and company visible where software buyers look, with posts written from your product.
- $1,900a monthMonth to month
- 3posts a weekAcross LinkedIn, X, and YouTube
Sound familiar?
Most software teams we talk to are dealing with at least one of these.
01
Your channels have gone quiet
The company page last posted months ago, and the founder has not posted this year. A buyer checking you out before a demo finds nothing recent.
How we fix it. We post three times a week on a fixed schedule, so every channel shows a company that is busy shipping.
Your company page
- Last post: 8 months ago
- Founder: no posts this year
A week with us
- Monday: a customer question, answered
- Wednesday: a product update
- Friday: the founder’s view
A company page that has gone quiet, and a normal week with us. 02
The same post goes everywhere
One announcement is copied to LinkedIn, X, and the company page word for word. It fits none of them, and each audience scrolls past.
How we fix it. Each channel gets a version written for how people use it, from the same product update or customer question.
Channel What we post there Founder on LinkedIn A point of view, and answers to customer questions Company page Product updates and customer results X Short takes on the problem you solve YouTube Short product walkthroughs One post copied everywhere, and a version written for each channel. 03
Posts say nothing a buyer can use
Many company posts only announce that something is exciting. A buyer learns nothing about the problem you solve or how the product handles it.
How we fix it. We write from the questions customers ask and the work your product does, so each post is worth saving.
A typical company post
“We’re excited to announce our latest release! Check it out.”
A post we would write
“Customers kept asking how to move data out of spreadsheets. Here are the three steps, and where teams usually get stuck.”
A post that says nothing, and one a buyer would save.
How a month works
01
A short monthly call
Thirty minutes with the founder on product updates and what customers are asking.
02
We draft the month
Twelve or so posts, each written for its channel.
03
You approve
The founder, or one person you choose, reads and approves each post.
04
We publish and report
Posts go out on schedule, with a short monthly report on what got read.
What it costs
Social media
$1,900 a month
Three posts a week across your founder’s LinkedIn, your company page, X, and YouTube, approved by you, with a monthly report. Month to month.
Email newsletter
$250 a month
One newsletter a month to customers and trial users, written from your own updates.
See what is included
LinkedIn is where most of this work happens; our page on LinkedIn and content for SaaS covers the founder’s posts in more detail. To reach buyers directly, see outbound lead generation.
Questions about SaaS social media marketing
- Which channels do you cover?
- Your founder’s LinkedIn profile, your company page, X, and YouTube. Each gets a version of the post written for how people use that channel.
- What does SaaS social media marketing cost?
- It is $1,900 a month, month to month. That covers three posts a week across those channels and a short monthly report.
- Who approves the posts?
- The founder, or one person you choose. We draft from your product updates and the questions customers ask, and nothing goes out without approval.
- Do you run social media ads?
- No. We do not manage ad budgets. The work is the posts themselves, which keep working after you stop.
Get a fixed quote for social media.
Send us your company page and a few lines about your product. We will reply with how we would run the first month and a fixed price.