LinkedIn and content for SaaS.
We keep your founder and company page active on LinkedIn, with posts written from your product.
- $1,900a monthMonth to month
- 3postsEvery week
Sound familiar?
Most software teams we talk to are dealing with at least one of these.
01
Your LinkedIn page has gone quiet
The last company post was months ago, and the founder has not posted this year. Buyers, investors, and candidates check, and a quiet page makes a busy company look stalled.
How we fix it. We post three times a week across your company page and your founder’s profile, so people see a company that is moving.
Your company page
- Last post: 8 months ago
- Founder: no posts this year
A week with us
- Monday: a customer question, answered
- Wednesday: a product update
- Friday: the founder’s view
A company page that has gone quiet, and a normal week with us. 02
Nobody has time to write
Everyone agrees the founder should post, and nobody has the hours. The good intentions last two weeks.
How we fix it. We draft every post from a short monthly conversation. The founder reads and approves them in one short sitting a week.
Writing your own posts
Hours a week, squeezed between sales calls, so the posts stop.
Approving our drafts
One short sitting a week to read, adjust, and approve.
Where a founder’s LinkedIn time goes, before and after. 03
Posts that say nothing
Release announcements and “excited to share” posts get a few likes from the team and are forgotten by lunch.
How we fix it. We write from the questions your customers ask and the problems your product solves, so posts are worth saving and sharing.
A typical company post
“We’re excited to announce our latest release! Check it out.”
A post we would write
“Customers kept asking how to move data out of spreadsheets. Here are the three steps, and where teams usually get stuck.”
A post that says nothing, and one a buyer would save.
How a month works
01
A short monthly call
We talk about what is new in the product and what customers keep asking.
02
We draft the month
Twelve or so posts across the company page and the founder’s profile.
03
You approve
You read each draft, change what you like, and approve it.
04
We publish and report
We post on schedule and send a short monthly report.
What it costs
LinkedIn and content
$1,900 a month
Three posts a week across your founder’s LinkedIn, your company page, X, and YouTube, written from your product and approved by you, with a monthly report. Month to month.
Email newsletter
$250 a month
One newsletter a month to customers and trial users, written from your own updates, with the list kept clean.
The same plan covers X and YouTube; see SaaS social media marketing. To reach buyers directly, see outbound lead generation. Posts send people to your website, so it pays to have one that turns them into demos. See SaaS website design and SaaS SEO.
Questions about LinkedIn and content
- What does social media and LinkedIn management cost?
- It is $1,900 a month, month to month. That covers three posts a week across your founder’s LinkedIn profile, your company page, X, and YouTube, plus a short monthly report.
- Who writes the founder’s posts?
- We draft them from a short monthly conversation, your product updates, and the questions customers ask. The founder reads and approves each one before it goes out.
- Do you run LinkedIn ads?
- No. We do not manage ad budgets. The work is the posts, the pages, and the newsletter, which keep paying back after you stop.
- Can you send a newsletter too?
- Yes. One newsletter a month to customers and trial users, written from your own updates, is $250 a month.
Get a fixed quote for LinkedIn and content.
Send us your LinkedIn page and a few lines about your product. We will reply with how we would run the first month and a fixed price.