How much does SaaS SEO cost?

Our SEO work is $675 a month, month to month. It starts once your website is live, because search sends people to pages, and those pages have to be ready to turn a visit into a demo.

Which pages bring in demos from search?

Usually the pages read by people who are choosing a tool: comparisons with named competitors, alternatives pages, use-case pages, and integration pages. Broad how-to articles bring visits, but far fewer of those readers are buying.

How do you report results?

Once a month, in plain words: the demo requests and trials that came from search, the pages that brought them in, and which of 25 buyer questions ChatGPT named you for.

Can you write longer articles too?

Yes. A long-form article of about 1,500 words is $1,350, written with your team and approved by them before it goes live.

SEO for B2B SaaS companies.

We help the right buyers find you while they choose a tool, and count the results in demos.

Get a quote

$675a monthMonth to month
$1,350per articleFor long-form articles

Sound familiar?

Most software teams we talk to are dealing with at least one of these.

01
You are missing when buyers compare tools
A buyer close to choosing searches for alternatives and comparisons. Review sites and competitors answer those searches, and your product is described by everyone except you.
How we fix it. We write comparison and alternatives pages on your site, so you are in those results with your own explanation.
Search: “alternatives to your product”
1. Review siteThe 10 best alternatives to your product
2. CompetitorWhy teams switch to us
3. Review siteYour product vs. a competitor
4. Your websiteYour product vs. the competitor, in your wordsWhat we add
A search for alternatives to your product, before and after.
02
Your blog gets visits, but not from buyers
Broad how-to articles bring in readers who want to learn, and very few of them need your product this month. Traffic goes up while demos stay flat.
How we fix it. We focus on the searches people make while they are choosing: comparisons, alternatives, use cases, and integrations.
“What is a sales pipeline?”
Students and job seekers looking to learn. Plenty of visits, few demos.
“Your product vs. a competitor”
Teams choosing a tool this month. Fewer visits, real demos.
Two kinds of reader, and which one is choosing a tool.
03
Reports count everything except demos
The monthly report is full of sessions, rankings, and bounce rates. Nobody can tell whether search brought in a single customer.
How we fix it. Our report counts the demo requests and trials that came from search, and the pages that brought them in.
A typical report
- Sessions
- Bounce rate
- Keyword positions
Our monthly report
- Demo requests from search
- Trials from search
- The pages that brought them
What a monthly report usually counts, and what ours counts.

What happens each month

01
We choose the searches
The comparisons, alternatives, and use cases your buyers search for while choosing.
02
We write the pages
Each page is written with your team and approved by you before it goes live.
03
We fix what holds pages back
Slow pages, broken links, and pages that are hard for search engines to read.
04
We check ChatGPT
Twenty-five of your buyers’ questions, asked each month, and whether you were named.
05
We report in plain words
Demos and trials from search, the pages that brought them in, and what ChatGPT said.

What it costs

SaaS SEO

$675 a month

New pages every month, technical fixes, and a plain monthly report. Month to month, starting once your website is live.

Long-form article

$1,350 per article

About 1,500 words on one topic your buyers care about, written with your team and approved by them.

Two parts of this work have their own pages: comparison and alternatives pages, and getting your SaaS named in ChatGPT.

SEO works best on a site built to turn visits into demos. If yours is not there yet, start with SaaS website design.

Questions about SaaS SEO

How much does SaaS SEO cost?: Our SEO work is $675 a month, month to month. It starts once your website is live, because search sends people to pages, and those pages have to be ready to turn a visit into a demo.
Which pages bring in demos from search?: Usually the pages read by people who are choosing a tool: comparisons with named competitors, alternatives pages, use-case pages, and integration pages. Broad how-to articles bring visits, but far fewer of those readers are buying.
How do you report results?: Once a month, in plain words: the demo requests and trials that came from search, the pages that brought them in, and which of 25 buyer questions ChatGPT named you for.
Can you write longer articles too?: Yes. A long-form article of about 1,500 words is $1,350, written with your team and approved by them before it goes live.

Get a fixed quote for SEO.

Send us your website address and the competitors you lose deals to. We will reply with the searches we would go after first and a fixed monthly price.