SaaS website redesign.

We rebuild your website around how buyers choose, and keep the pages that already rank.

Sound familiar?

Most software teams we talk to are dealing with at least one of these.

  1. 01

    The product has outgrown the website

    Since the site went up you have shipped integrations, passed security reviews, and found new use cases. The website still describes the product you had two years ago.

    How we fix it. We give each use case, integration, and security topic its own page, written from the product as it is today.

    Your product today

    • Use cases
    • Integrations
    • Pricing
    • Security
    • Comparisons
    • Customer results

    Your website

    • Use cases
    • Integrations not on the site
    • Pricing
    • Security not on the site
    • Comparisons not on the site
    • Customer results not on the site
    What the product does today, against what the website shows.
  2. 02

    A redesign can wipe out the pages that rank

    When old page addresses change without a plan, the pages Google sends visitors to turn into dead ends, and the search traffic you built up drops away.

    How we fix it. We keep the address of every page that brings in visits, and point every other old address to its closest new page.

    Address todayWithout a planOurs
    /features/reportsNot foundKept
    /integrations/hubspotNot foundKept
    /blog/launchNot foundRedirected
    What happens to your existing page addresses in a redesign without a plan, and in ours.
  3. 03

    Visitors arrive and do not ask for a demo

    Traffic is steady, but the demo form asks for nine things and the pages never say what happens after a buyer fills it in.

    How we fix it. We rebuild the path to a demo: a clear next step on every page and a short form that goes straight to sales.

    Demo form today: 9 fields

    • First name
    • Last name
    • Work email
    • Phone
    • Company
    • Job title
    • Company size
    • Country
    • How did you hear about us?

    Demo form we build: 3 fields

    Work emailyou@company.com

    Team size11 to 50

    What you want to seeReporting

    Goes straight to your sales team

    A demo form that asks for everything, and one that asks for what sales needs.

How a redesign with us works

  1. 01

    We read your current site

    Every page, your search data, and which pages bring in visits and demos today.

  2. 02

    We plan every address

    Pages that rank keep their address, and every other old address gets a new home.

  3. 03

    We rewrite and rebuild

    Plain pages for each use case, integration, and plan, with a short demo or trial form.

  4. 04

    We launch on your accounts

    Code, hosting, and domain in your company’s name, with the redirects checked on launch day.

Questions about a website redesign

Will a redesign lose our Google rankings?
We keep the address of every page that brings in visits, and point every other old address to its closest new page, so search engines and bookmarks still land in the right place.
How much does a SaaS website redesign cost?
The same $6,000 as a new website, once. That covers the plan, the new design and build, every page rewritten, and the redirects from your old addresses.
Do you start from our current website?
Yes. We read every page and your search data first, keep what works, and rewrite what does not. A paid audit with a fixed quote is $675, credited against the redesign within 90 days.
Who owns the new website?
Your company. The code, the hosting, the domain, and every account are in your company’s name from the first day.

Get a fixed quote for your redesign.

Send us your website address. We will read it, and reply with what we would keep, what we would change, and a fixed price.